High-quality storytelling that drives results.

FREQUENTLY ASKED QUESTIONS

What does a media and digital content production company do?

Video and podcast media production companies take your idea and turn it into a finished product. At Diferente Creative, we go beyond that by offer full-service video and podcast production, including idea development, brand story development, pre-production, production, and post-production. Additionally we focus on producing lead-generating content through our content marketing strategy services.

How much does it cost to hire a media production company for a video or podcast project?

The cost of production varies significantly based on project complexity, duration, production value, and how it will be distributed. At Diferente Creative we bill per project and finished product - offering our clients transparency and cost savings. In some instances, when the client requests add-on or extra services that were not included in the project rate, hourly billing might be necessary. The most efficient way of shopping for production services is to start with a budget, knowing how much you are able to invest in creative services will make it easier to select the right production company for your needs. Because production is super complex, the more details you have about what you are looking to do - the better. We wrote a helpful post about budgeting for a podcast, check it out! And here are some video production cost items to keep in mind:

1. Filming days needed. The number of days needed to capture your project can vary greatly depending on the locations you need, script length, whether it is fiction or non-fiction, and many other details. A basic 3-person crew film day (camera operator, sound engineer and producer/director) starts at around $3,200.

2. Editing. The amount of time needed to take your project from raw footage to finished perfection can also vary significantly based on changes required and the preparation that went into the production (this is why pre-production services matter). Editing or post-production costs start at around $1,000.

3. Equipment needed. This is where you have to think about production value - the look and feel or your video is affected by the type of camera and lens being used. When we use higher-end cameras we get a much higher production value, and that affects the cost of the project.

Who are the people that should be on my production team?

Every Diferente Creative client works with an experienced producer and editing team. Depending on the type of project, our clients might also work with a videographer, audio engineer, writer, sound designer, marketing strategist and creative director. Though clients mostly interact with the Producer and Production Coordinator; who manage the entire process of creation, from pre-production (the planning), to production (the filming or recording), through post-production (the editing).

How does the video and podcast production process work?

The production process varies depending on your needs. Once you become a Diferente Creative client, you can expect the workflow to go a little bit like this:

We start by meeting to discuss your ideas, strategy, and goals, followed by defining the target audience and concept development. Next, we dive into pre-production, which could include research, outlines, guest booking, scriptwriting, casting, location scouting, securing permits, and all logistical planning. During production, we ensure everything runs smoothly—recording, managing the crew, overseeing health and safety, directing, and troubleshooting on the spot. Finally, in post-production, we handle everything from editing and client feedback to adding music, animations, and effects.

How do I choose the right media production company for my project?

When choosing a media production company, start by checking out their past work to see if their style and expertise match what you’re looking for. Do they handle everything from pre-production planning and recording to editing and post-production? It’s important to know they can take your project from start to finish. See if they specialize in the type of content you want and read reviews or case studies to make sure they’re reliable and leave clients happy. At Diferente Creative, you’ll work with an expert production team that listens to your ideas and collaborates with you to make the vision come alive. We use modern equipment and software so you get top-quality results, and are flexible enough to make adjustments and roll with unexpected changes.

Who owns the rights to the content after production is complete?

We work with different agreements over ownership that depend on the use of the produced content and the needs of the client. In many cases, our clients choose to retain full ownership of the content we produce for them, minus the raw footage. In other cases our clients pay extra for ownership of all raw footage so that they can re-purpose the content if they wish to do so internally. In some scenarios, where a collaborative effort is in play, Diferente Creative might share ownership rights or retain ownership of a finished project. It’s a good idea to ask about ownership rights before you hire a production company.

Does Diferente Creative help with distributing or marketing the video and podcast content?

Unlike most production companies that simply deliver a finished product and call it a day, Diferente Creative goes beyond just creating content. We partner with brands and individuals to brainstorm ideas, develop, produce, and even distribute their content. And if you're looking to expand your reach or boost sales, we’ve got you covered with our content marketing strategy services — turning your videos or podcasts into powerful, lead-generating tools.

Can Diferente Creative tailor video and podcast content for different platforms like YouTube, Spotify, or social media?

Yes! Every digital platform has a unique set of optimization guidelines that we are regularly monitoring. Going beyond file sizes and aspect ratios, we also consider each platform’s consumption style, rules, and audience type when we make recommendations for content ideas.